Mackey Yan

Strategic Communications · Brand Storytelling

Mackey Yan

I turn complex, cutting-edge programs into stories people remember.

Senior Communications Representative at Lockheed Martin with six years across media relations, executive messaging, and brand storytelling. Off the clock, I direct and edit film and music videos.

View my work See my films

About

Communications that connect strategy to story.

I am a strategic communications professional with six years of experience driving high-visibility media campaigns, executive messaging, and brand storytelling. My work spans defense customers, the government landscape, and trade media, from earned placements in global publications to viral content partnerships.

I bridge business development, project management, and communications to deliver measurable impact, and I care about the craft of a story as much as the strategy behind it. That instinct carries into the film and music video work I make on my own time.

Core skills

  • Strategic Communications
  • Media Relations
  • Press Release Writing
  • Content Strategy
  • Executive Messaging
  • Brand Storytelling
  • Crisis Communications
  • Competitive Intelligence

Tools

  • Microsoft Dynamics (CRM)
  • Tableau
  • SharePoint
  • Microsoft Teams
  • Excel

Professional

Where I have made an impact.

Senior Communications Representative, Lockheed Martin

Palmdale, CA · Oct 2023 to Present
  • Orchestrated a tri-party news release with the U.S. Navy and Boeing for the MQ-25A Stingray's first flight, generating 23+ earned articles, 121.7K+ estimated views, and 100% positive or neutral sentiment across Tier 1 defense outlets including Aviation Week, Defense News, and C4ISRNET.
  • Led a global product flight test campaign, securing coverage across 10+ outlets including Aviation Week, Janes, and Flight Global, for 229K+ estimated gross media reach and 350K+ social impressions.
  • Partnered with a 3M+ subscriber YouTube channel to co-produce a legacy brand feature generating 3.8M+ views, reaching mass audiences through entertainment-forward content.

Business Development Analyst, Lockheed Martin

Palmdale, CA · Jun 2020 to Oct 2023
  • Managed a $150K budget to design and build a branded, immersive customer experience area from the ground up, hosting high-level domestic and international visitors.
  • Led competitive intelligence for Lockheed Martin Skunk Works, synthesizing competitor strategies into executive-level briefings that informed campaign positioning.
  • Managed a $22M New Business Funds portfolio using Tableau and Excel; identified $2.2M in open budget risk and presented solutions to leadership.

Social Media & Blog Manager, Rendyr Inc.

Blacksburg, VA · Oct 2019 to Mar 2020
  • Developed and executed a multi-channel social and content strategy across the company blog, Instagram, Facebook, and Twitter, aligning digital presence with business objectives.
  • Conducted competitive analysis of laser technology start-ups and synthesized consumer insights to inform messaging and positioning.

Marketing Intern, NAL Research Corporation

Manassas, VA · Jun 2019 to Aug 2019
  • Supported branding and marketing of satellite communications products to defense, government, and enterprise customers across print, digital, and web.
  • Collaborated with engineering and operations to distill technical capabilities into marketing materials for a major global satellite communications conference.

Selected Coverage

The work, in the words of the outlets that covered it.

A selection of earned media and program announcements I helped shape at Lockheed Martin Skunk Works, from global trade press to national business outlets.

Featured · F-117 Nighthawk

The Insane Engineering of the F-117 Nighthawk

A legacy-brand feature co-produced with Real Engineering, one of YouTube's largest engineering channels, translating a storied Skunk Works program into entertainment forward content that reached a mass audience.

3.8M+views
  • Reuters
  • Forbes
  • Aviation Week
  • Business Insider
  • Janes
  • USNI News
  • Breaking Defense
  • Air & Space Forces
  • Defense Daily

F-35 Interoperability & Data Sharing

CMMT, Low Cost Cruise Missile Program

Indago Tactical Unmanned Aerial System

Uncrewed Carrier Aviation & MQ-25

AI & Autonomous Systems

Skunk Works Digital & Strategy

Integrated Digital & Communications Systems

Strategic Partnerships & International Collaboration

Passion Project

Film & music video.

The other side of the same instinct: telling a story visually. A selection of films and music videos I have directed and edited.

[Project Title One]

[One or two sentences describing the piece: the concept, the format, and your role.]

[Project Title Two]

[One or two sentences describing the piece: the concept, the format, and your role.]

[Project Title Three]

[One or two sentences describing the piece: the concept, the format, and your role.]

Contact

Let's talk.

Open to marketing and communications roles, creative collaborations, and everything in between.